Privacy Policy

Personal data that is processed when you create a Matarkjallarinn account:

When you create a Matarkjallarinn account, we ask you to provide your email address and name. You can choose to provide only your first name or a nickname instead of your full name if you wish.

PURPOSE AND LEGAL GROUND:

(a) Matarkjallarinn processes your email address because you use your email address and your password to sign in to your account. The legal ground for processing your email address for this purpose is based on Matarkjallarinn’s legitimate interest in protecting the security of your account.

(b) Matarkjallarinn also processes your email address for the purpose of sending you important information about your Matarkjallarinn products, apps or account, such as important safety information or material changes to this Privacy Policy. The name you provide is associated with your account profile, and is displayed when you submit comments or other material on a Matarkjallarinn website or app. The legal ground for processing your email address and name for these purposes is Matarkjallarinn’s legitimate interest in providing you important safety or other information about your Matarkjallarinn products, apps or account or material changes to this Privacy Policy, and in providing you an opportunity to engage with other Matarkjallarinn users.

(c) If you provide your opt-in consent to receiving marketing information from Matarkjallarinn, Matarkjallarinn will also process your email address for the purpose of sending you marketing information about Matarkjallarinn products and apps. The legal ground for processing your email address for this purpose is your consent. You may withdraw your consent at any time by changing your preferences in your Matarkjallarinn account or through the unsubscribe link at the bottom of our marketing emails. The marketing emails you receive from Matarkjallarinn are based on the preferences you provide in your Matarkjallarinn account, the locale indicated by your Internet Protocol (IP) address, the types of Matarkjallarinn devices you have added to your Matarkjallarinn account, and any subscriptions included in your Matarkjallarinn account. The legal ground for processing this data for this purpose is Matarkjallarinn’s legitimate interest in reducing the number of marketing emails sent to each particular customer by selecting which customers receive a particular marketing email rather than sending every marketing email to every customer who has consented to receiving marketing emails.

(d) Matarkjallarinn also processes your email address to associate it with your Matarkjallarinn account when you interact with our customer support representatives. The legal ground for this processing is our legitimate interest in providing quality customer support.

Personal data that is processed when you sign in to your Matarkjallarinn account with Social Media Credentials if you choose:

You may choose to sign in to your Matarkjallarinn account using your social media sign in credentials (e.g., your Facebook sign in credentials). If you choose to do this, the first time you do so you will be asked whether you agree that the social media provider may provide certain information to Matarkjallarinn, such as your name, email address, profile photo, posts, comments and other information associated with your social media account.

All of this information is made available to Matarkjallarinn by the social media provider due to the way the social sign-on configuration works. However, the only information Matarkjallarinn retains and processes is your email address. If you do not want your information to be shared with Matarkjallarinn by the social media provider, then you can simply sign in to your Matarkjallarinn account using your Matarkjallarinn account credentials instead of your social media account credentials.

PURPOSE AND LEGAL GROUND:

Matarkjallarinn associates the email address provided by the social media provider with your Matarkjallarinn account so that you can use your email address to sign in to your Matarkjallarinn account in the future if you no longer wish to sign in using your social media account credentials. The legal ground for processing this information for this purpose is Matarkjallarinn’s legitimate interest in providing you an alternative sign in method and in securing your account.

Personal data that is processed when you communicate with Matarkjallarinn:

When you interact with our customer support representatives via email, telephone, online or in person, we collect personal data, such as your name, mailing address, phone number, email address and contact preferences; and information about the Matarkjallarinn products you own, such as their serial numbers and date of purchase.

To improve customer service, subject to applicable laws, we may also record and review conversations with customer support representatives, and analyze any feedback provided to us through voluntary customer surveys. With your consent, our customer support representatives may sign in to your Matarkjallarinn account, if appropriate, to help troubleshoot and resolve your issue.

PURPOSE AND LEGAL GROUND:

We use this information to provide you with customer and product support and to monitor the quality and types of customer and product support we provide to our customers. The legal ground for processing this information for these purposes is Matarkjallarinn’s legitimate interests in providing quality product support. The legal ground for signing in to your Matarkjallarinn account, if appropriate, to help troubleshoot and resolve your issue is consent, which you may withdraw.

Personal data that is processed when you purchase a product on a Matarkjallarinn website

If you purchase a product on a Matarkjallarinn website, then Matarkjallarinn will collect your name, mailing address and telephone number. We do not view or store your payment card information. A third party processes customer payment card information when Matarkjallarinn customers use a payment card to make a purchase on a Matarkjallarinn website. We recommend you carefully review BORGUN-KORTA-VALITOR Privacy Policy.

PURPOSE AND LEGAL GROUND:

We collect your name, mailing address and telephone number so we can process your order and fulfill your purchase. The legal ground for processing your name, mailing address and telephone number for these purposes is performance of a contract. We also process your personal data as part of our fraud detection processes. The legal ground for processing your personal data for that purpose is our legitimate interest in protecting Matarkjallarinn and our customers from attempts to engage in fraudulent transactions.

Categories of Recipients of Personal Data

Other disclosures:

Matarkjallarinn uses cloud services from third parties such as MAILCHIMP to assist in sending emails. Those services track the activities associated with these emails, such as whether they were opened, whether links in the emails were clicked on, and whether purchases were made following clicks on those links. Matarkjallarinn uses this data to analyze the level of engagement with its emails. Matarkjallarinn uses third-party service providers to ship purchased products to customers and to help us better understand usage of Matarkjallarinn Express and Matarkjallarinn websites and apps.

Other disclosures:

We may disclose personal data about you to others: (a) if we have your valid consent to do so; (b) to comply with a valid subpoena, legal order, court order, legal process, or other legal obligation; (c) to enforce any of our terms and conditions or policies; or (d) as necessary to pursue available legal remedies or defend legal claims. We may also transfer your personal data to an affiliate, a subsidiary or a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of Matarkjallarinn business, assets or stock, including, without limitation, in connection with any bankruptcy or similar proceeding, provided that any such entity that we transfer personal data to will not be permitted to process your personal data other than as described in this Privacy Policy without providing you notice and, if required by applicable laws, obtaining your consent.

Cookies and Similar Technologies

Websites:

To help analyze how you and other visitors navigate Matarkjallarinn websites, and compile aggregate statistics about site usage and response rates, we, with assistance from third-party analytics service providers, collect certain information when you visit our site. This information includes IP address, geographic location of the device, browser type, browser language, date and time of your request, time(s) of your visit(s), page views and page elements (e.g., links) that you click. We may use cookies, pixel tags, web beacons, clear GIFs or other similar tools on our site or in our email messages to assist us in collecting and analyzing such information. We use this information to provide better, more relevant content on our site, to measure the effectiveness of advertisements, to identify and fix problems, and to improve your overall experience on our site. We may also engage one or more third-party service providers to provide online advertisements on our behalf. They may use a pixel tag or other similar technology to collect information about your visits to sites, and they may use that information to send you targeted advertisements. For more information regarding this practice and to opt-out of such collection and use of this information by our third-party service providers, please see networkadvertising.org.

If you do not want information collected through the use of these technologies, there is a simple procedure in most browsers that allows you to automatically decline many of these technologies, or to be given the choice of declining or accepting them.

If you reside in the European Union or other jurisdiction that requires us to obtain your consent to use cookies on our sites, then you will have an opportunity to manage your cookie preferences on the sites; except that certain cookies are required to enable core site functionality, and you cannot choose to disable those cookies.

Matarkjallarinn Mobile Web:

We also collect data from users about their usage of Matarkjallarinn Mobile Web. The types of analytical information that are collected include the date and time the app accesses our servers, app version, the location of the device, language setting, what information and files have been downloaded to the app, user behavior (e.g., features used, frequency of use), device state information, device model, hardware and operating system information, and information relating to how the app functions. Matarkjallarinn uses this data to improve the quality and functionality of our mobile apps, Matarkjallarinn Express; to develop and market products and features that best serve you and other users; and to help identify and fix app stability issues and other usability problems as quickly as possible.

The legal ground for processing this analytical information is our legitimate interest in understanding how our customers interact with our products, apps and websites so we can enhance the user experience and functionality of our products, apps and websites.

Here are examples of third-party providers of analytics and similar services we currently use:

ANALYTICS SERVICES:

Google: Google Analytics is used to track site statistics and user demographics, interests and behavior on websites. We also use Google Search Console to help understand how our website visitors find our website and to improve our search engine optimization. Find out more information about how this analytics information may be used, how to control the use of your information, and how to opt-out of having your data used by Google Analytics.

Social Networks:

Third-party social networks that provide interactive plug-ins or social networking features (e.g., to allow you to connect to Facebook or Twitter to find friends to add as connections or to “Like” a page) on Matarkjallarinn websites or mobile apps, may use cookies or other methods (e.g., web beacons) to gather information regarding your use of our websites and apps. The use of such information by a third party depends on the privacy policy available on that social network’s website, which we encourage you to carefully review. Such third parties may use these cookies or other tracking methods for their own purposes by relating information about your use of our site with any of your Personal Information that they may have. We may also obtain analytics information from social networks that help us measure the effectiveness of our content and advertisements on social networks (e.g., impressions and clicks).

Children

We request individuals under 16 not provide personal data to Matarkjallarinn. If we learn that we have collected the personal data from a child under 16, we will take steps to delete the information as soon as possible.

Privacy Policy Updates

We may update this Privacy Policy from time to time as we add new products and apps, as we improve our current offerings and as technologies and laws change. You can determine when this Privacy Policy was last revised by referring to the “Last updated” legend at the top of this page. Any changes will become effective upon our posting of the revised Privacy Policy.

We will provide notice to you if these changes are material and, where required by applicable law, we will obtain your consent. This notice will be provided by email or by posting notice of the changes on the Matarkjallarinn websites and apps that link to this Privacy Policy.

Retention of Personal Data

We will retain your personal data as long as your Matarkjallarinn account is considered to be active. In addition, see below under “Your Rights” for a description of your right of erasure

Data Controller and Data Protection Officer

Your personal data collected by Matarkjallarinn is controlled by Íslenski Matarkjallarinn ehf. , which is located at Aðalstræti 2 – 101 Reykjavik, Íslands. Matarkjallarinn’s Data Protection Officer is located at the same address and can also be reached by email at info@matarkjallarinn.is.

Your Rights

If you reside in the European Union, you have the right under the General Data Protection Regulation to request from Matarkjallarinn access to and rectification or erasure of your personal data, data portability, restriction of processing of your personal data, the right to object to processing of your personal data, and the right to lodge a complaint with a supervisory authority. If you reside outside of the European Union, you may have similar rights under your local laws.

To request access to or rectification, portability or erasure of your personal data, or to delete your Matarkjallarinn account, contact us at info@matarkjallarinn.is

If you live in the European Union and you wish to exercise your right to restriction of processing or your right to object to processing, contact our Data Protection Officer at Aðalstræti 2 – 101 Reykjavik, Íslands or by email at info@matarkjallarinn.is. If you do not live in the European Union but you believe you have a right to restriction of processing or a right to object to processing under your local laws, please contact Íslenski Matarkjallarinn ehf. at info@matarkjallarinn.is.